Make every form submission score itself
SmartForm AI adds AI lead scoring, personalised auto-replies, and automation rules on top of WPForms, Contact Form 7, Gravity Forms, and WooCommerce — without touching your existing setup.
Free plan: 50 AI operations/month · No credit card · PHP 8.0+
Add AI intelligence without changing your forms
SmartForm AI sits between your form plugin and your inbox — intercepting every submission, enriching it with AI, and firing the right automation.
Keep your form
Your existing WPForms, CF7, or Gravity Forms setup stays exactly as it is. No migration, no rebuilding.
AI scores & replies
Every submission is sent to OpenAI. You get a score out of 100, a classification, and a personalised reply draft — in under 2 seconds.
Automation runs
Rules fire based on the score: send the reply, tag the lead, start a nurture sequence, or trigger a webhook to any external system.
You close faster
Hot leads rise to the top of your dashboard. The AI reply is already written. You just review and send — or let it send automatically.
Everything in SmartForm AI
AI Lead Scoring (all plans)
Every form submission scores 0–100. Warm / Hot / Cold classification with reasoning. Score history and re-score on demand. 50 free operations/month on the free plan.
AI Auto-Reply (all plans)
Generates a personalised reply draft for every scored submission. Review and send manually, or set it to auto-send for hot leads. Fully configurable tone and persona.
Nurture Sequences (Pro+)
Set up multi-step email sequences that start automatically based on lead score. Custom delays, branching logic, and stopping conditions when the lead converts.
Automation Rules (all plans)
Condition-based rules: if score > 80, send reply and tag “hot”. If score < 40, enrol in nurture. Advanced multi-condition rules on Pro and above.
Webhooks (Pro+)
Outbound webhooks on any automation trigger. Send scored lead data to Zapier, Make, your CRM, or any custom endpoint in real time.
Adaptive AI & AI Insights (Business+)
Adaptive AI learns from your team’s feedback over time, improving scoring accuracy for your specific audience. AI Insights surfaces patterns across your lead cohorts.
Transparent pricing. No surprises.
| Feature | Free | Pro | Business | Agency |
|---|---|---|---|---|
| AI Lead Scoring | ✓ | ✓ | ✓ | ✓ |
| AI Auto-Reply | ✓ | ✓ | ✓ | ✓ |
| Automation Rules | ✓ | ✓ | ✓ | ✓ |
| Lead Notes & Dashboard | ✓ | ✓ | ✓ | ✓ |
| Behaviour Tracking | ✓ | ✓ | ✓ | ✓ |
| GDPR Tools | ✓ | ✓ | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ | ✓ | ✓ |
| AI Operations / month | 50 | Unlimited | Unlimited | Unlimited |
| Nurture Sequences | — | ✓ | ✓ | ✓ |
| Multiple Nurture Flows | — | ✓ | ✓ | ✓ |
| Advanced Automation Rules | — | ✓ | ✓ | ✓ |
| Webhooks | — | ✓ | ✓ | ✓ |
| Historical Import | ✓ | ✓ | ✓ | ✓ |
| Adaptive AI (learns your leads) | — | — | ✓ | ✓ |
| AI Insights (cohort patterns) | — | — | ✓ | ✓ |
| WordPress Multisite | — | — | — | ✓ |
| Price / month | Free | $12 | $25 | $99 |
Common questions
Do I need to replace my contact form?
Not at all. SmartForm AI works with your existing WPForms, Contact Form 7, Gravity Forms, or WooCommerce setup. It hooks into the form submission events — your forms, layouts, and fields stay exactly as they are.
What happens after the 50 free AI operations?
The plugin stops sending submissions to OpenAI for that calendar month. Existing leads remain in your dashboard and all other features keep working. You can upgrade to Pro for unlimited operations or wait for the monthly reset.
Can it send the AI reply automatically?
Yes. You can set automation rules to auto-send the AI draft for leads above a certain score threshold. By default it goes to your lead dashboard as a draft, so you always have the option to review first.
Does it work with LeadFlow AI?
Yes. On Pro or higher, SmartForm AI and LeadFlow AI share the same Knowledge Base via a WordPress filter. Your form scoring AI can draw on the same documents as your chatbot without any extra configuration.