GDPR compliance with AI-powered forms
How to use SmartForm AI responsibly while keeping your lead workflow aligned with privacy and data protection requirements.
In this guide
What data is processed
Typical form data includes names, email addresses, message content, and any other business details submitted by the user.
SmartForm AI may use that information to score the lead, generate summaries, classify intent, and draft replies.
What to disclose in your privacy policy
Your privacy policy should clearly explain:
- What data is collected
- Why it is collected
- How long it is stored
- Whether AI services are used
- Whether third-party processors receive data
Using consent checkboxes
If your legal basis requires consent, add a checkbox to your form and make sure the wording is clear and specific.
Depending on your region and use case, legitimate interest may still require supporting documentation and internal review.
Retention and deletion
Do not keep lead data longer than necessary. Define internal retention rules for sales, marketing, and support use cases.
Important note
This guide is practical product guidance, not legal advice. Privacy obligations vary depending on your jurisdiction, business model, data flows, and legal basis for processing.
Privacy first
SmartForm AI helps you build a more intelligent lead process, but data responsibility always remains with the site owner.
Integrations guide All docs